📐 Scoring System
How we categorize our work
Every project lands differently across four dimensions. Our scoring system makes that visible at a glance.
Why score projects?
Not every project uses the same muscles. A consulting engagement looks nothing like a full-service build, and a design-heavy rebrand is a different animal than a technical migration. The scoring system gives you a quick read on what a project actually involved.
For you
When you're browsing our portfolio, you're probably looking for something similar to what you need. The shape tells you instantly whether a project matches your situation - without reading a case study.
For us
It keeps us honest about what we actually did. A project that was 90% dev and 10% design shouldn't look the same as one that was evenly split. The scores reflect reality, not marketing.
The four dimensions
Each project is scored 0-10 on four axes. Together they form a shape that tells the whole story.
Execution
How much hands-on building and implementation was involved. High scores mean we were in the code, shipping pages, configuring systems. Low scores mean we stayed in an advisory role.
Design
Creative direction, visual design, brand work, content strategy. A high score means design drove the project. Low means the client brought their own creative assets.
Consulting
Strategy, architecture decisions, training, and guidance. High consulting scores show up in projects where the client's team handles production but needs direction.
Dev
Technical depth - custom development, integrations, performance work, infrastructure. High dev scores mean the project had real engineering complexity beyond standard builds.
Reading the chart
The shape tells you the project's DNA. Select a scenario below to see how different project types produce different shapes.
What the shapes mean
A full circle
All four dimensions at 10. This is the theoretical maximum - a project where we handled everything from strategy to design to development to ongoing support. The coverage percentage shows how close a project gets to this.
A narrow spike
High on one or two axes, low on the rest. This is a focused engagement - like a consulting-only project that scores 9 on Consulting and Dev but 2 on Execution and Design.
A wide blob
Moderate scores across the board. This usually means a balanced project where no single dimension dominated - common in full-service retainer work.
The percentage
The coverage number below each chart shows the shape's area compared to a perfect circle. A "47% coverage" project used roughly half of our full capability range. It's not a quality score - it's a scope indicator.
Projects with scores
See the scoring system applied to real work.
Ecommerce site from brand direction
Thesaurus Candle ShopEcommerce-ready site for a boutique candle brand with a premium feel.
Headless marketing site + GTM consent layer
StatSocialMarketing site for an audience intelligence platform. Headless build optimized for Core Web Vitals with a consent-aware analytics layer.
Headless CMS migration + Astro rebuild
Harvard Medical SchoolMigrating a legacy academic medical site onto a headless stack. Editors get a structured Sanity studio, the public site gets static performance.
Service website + local SEO strategy
Good Vibes ElectricModern service website focused on trust, urgency, and local SEO.
Full service salon brand + website
Fiocca SalonElegant website for a woman-owned brick-and-mortar hair salon — built to showcase services and drive appointment bookings for a local beauty brand.