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🧭 Services

Everything under one roof.

One team builds your brand, your site, and the marketing that runs on them, so all of it moves as one system. You get a unified plan and one group accountable for it, whether you take everything or just the piece you're missing from your current site.

5.0 from 40+ reviews 15+ years building the web

What we do

The pieces, and how they fit together.

The hub

Website

High-end sites designed to convert your visitors to customers. Fast, futureproofed, and built to keep the search engines and AI bots happy.

What's included
  • Custom WordPress
  • Headless & Astro builds
  • Redesigns & migrations
  • Hosting & maintenance
  • Web management
  • E-commerce & Shopify
  • Fast & performance-tuned
  • Accessible & compliant

Marketing

Targeted campaigns designed to bring the right customers to your door. Content, organic, paid, and AI search, all pointed at people ready to spend.

What's included
  • SEO & content
  • Local SEO & Google Business Profile
  • Social media
  • Paid ads (Google & Meta)
  • Retargeting
  • Generative Engine Optimization (GEO)
  • AI content workflows
  • Custom AI assistants & chatbots

Branding

A brand designed to make you the one people remember. Logo, voice, and positioning, consistent everywhere you show up.

What's included
  • Logo & identity
  • Brand strategy & positioning
  • Messaging
  • Design systems

Automation

Behind-the-scenes tools designed to catch every lead and run the busywork for you. CRM, funnels, booking, and email, wired together so it all just works.

What's included
  • CRM setup
  • Sales funnels & recurring revenue
  • Workflow automation
  • Integrations
  • Open, portable tooling

Want all of it, moving together? The Full Launch bundles brand, website, and the campaign that announces it.

See the Full Launch →

Planted Sky played a crucial role in letting our new company hit the ground running - instrumental with our social media, logo, advertising, and brand as a whole.

- Brian M., Plumbing Company Owner

Our process

Our own process, built over fifteen years and better with every engagement. You get the latest version.

  1. Inquiry

    Thirty minutes with Bobby, free. What you are trying to do, and where you are stuck. Book a strategy call →

  2. Recommendation

    A written plan and a real number - what we would build, in what order, and what each piece costs. Enough to decide with confidence, share with a partner, and know there are no surprise fees later.

  3. Discovery

    This is where it gets good. We go deep - your business, your customers, your market, the whole picture - until we know it inside out. Everything we build after this stands on what we uncover here, which is what makes the work land.

  4. Development

    We design and build it in the open. You see it take shape in stages, give notes, and we revise until you love it, so nothing reaches launch without your sign-off.

  5. Launch

    Launch day is a moment, so we make it one. The site goes live with a campaign built to match - ads, content, and outreach timed together - so you come out of the gates hot and the whole market hears about it.

  6. Growth

    This is where the growth happens. Ongoing marketing and steady improvement keep you climbing long after launch day, and it compounds the longer we work together.

Bobby McGivney, founder of Planted Sky

Bobby McGivney

Founder, Planted Sky · Fort Myers, Florida

Bobby has been building for the web for 15+ years, leads every engagement personally, and stays your single point of contact. For the big campaigns and brand builds, he brings in specialists he has trusted for years, so the work has the right hands on it and you keep the person who knows your business.

  • 5.0 from 40+ reviews. Real ones, from real clients, on Google.
  • We do the work we sell. Design, build, hosting, SEO, ads, and the plumbing between them, in-house.
  • We will tell you no. If we are the wrong fit, you hear it on the first call.

Planted Sky is a versatile company that handles many aspects of both my businesses (not-for-profit and for-profit). From onsite technical assistance for live meetings to creating the presentations, from graphics to research and top-to-bottom website design to include online pay-ability and video/sound editing. I have been very happy with their professionalism and timeliness for all projects over 4 years and counting!

Darra Founder Nonprofit

Bobby McGivney and Planted Sky go ABOVE and BEYOND. Bobby built us a great website, set us up on social media, Google and Yelp, answered a TON of tech questions along the way, and always did so promptly and professionally. I highly recommend Planted Sky!

Justin H. Restaurateur Restaurant

I Highly recommend working with Bobby and Planted Sky. Not only is Bobby's work the best quality, but he genuinely cares about your thoughts and feelings. Its a collaboration, not just business and profit. The album art He created for me involved taking my abstract thoughts and turning it into concrete visuals. Not an easy task, but the results speak for themselves.

Leo F. independent musician Music

I love the website that Planted Sky created for our B&B/hostel. Our guests often tell us how nice it looks and how easy it is to use. When first setting up the website (prior to opening our business), Bobby asked some many supporting questions for the website, that we, as business owners, hadn't even considered yet. Bobby's forward thinking and ability to see "big picture" are profound. Bobby also found a variety of options for us for different plugins, doing plenty of research and sharing the pros & cons, leaving us with simple decisions which he could then input into our site. He was fantastic at turning my vision into website form - matching the colors, fonts, images format, wording and more with the vibe I was going for and working to streamline every part of the experience for both me and our guests. He checked in with us along the process, being sure that it was going in the direction we wanted. His pricing is clear with no hidden fees and I can assure you that every dollar is worth the outcome. You can definitely trust Planted Sky with a quality site.

Chelsey R. Innkeeper Hospitality

I have been using them for years, very happy with the service.

Angela S. insurance agency Insurance

Planted Sky is a great, truth-worthy business to work with for all web development, hosting and design needs! Their team will accomplish all your needs in a timely and professional manner. Founder and Lead Designer, Bobby, is an enthusiastic, hard-working, and detail-oriented person you'll be sure to enjoy working with. I highly recommend Planted Sky services!

Mackenzie F. Freelance Designer Design

Bobby at Planted Sky did an amazing job in creating a logo for me to my specifications. It turned out great, he did it in an extremely timely manner and for a great price. I wouldn't hesitate to recommend him to any of my friends. Thanks Bobby!

Billy B. custom sneaker reseller Fashion

As the new communications director for a small non-profit, I inherited a very sloppy web site. Bobby gave me a step by step plan to get the site back on track and he was always available to help me in a pinch. I'm not very computer savvy, so it was a great help that he was always patient and ready to explain things.

Kevin A. Communications Director Nonprofit

My website looks amazing! Bobby is extremely patient, helpful! I recommend him to anyone needing website & design services.

Sydney G. real estate agent Real Estate

Amazing work and very professional!

Benjamin C. artist manager Music

After working with Planted Sky for multiple years on both web design, and logos, we have had nothing but amazing outcome. There are many designers and artists out there who will charge a lot more and not put your project as high priority, as I learned the hard way before working with Planted Sky. Bobby puts a lot of love into his work, and never leaves anyone unsatisfied.

Cason T. music & design Music

I started working with Bobby McGivney from Planted Sky about six years ago. He created logos for my band, Raoul Duke, and designed flyers for our shows. Bobby was always easy to work with and extremely reliable. This is why even today, six years later, I continue to use his services for my new band, Shapes & Colors, and my solo project, ramZ.

Ramsey Z. Musician Music

I chose Bobby because I was impressed with his work and wanted to work with a real professional, which he is. He met all of my demands and was patient and gave me many options without hesitation. We worked through any issues with ease and he was very prompt in replying to me, which I appreciated. Overall I was very satisfied with the final product. I would most definitely recommend him to anyone needs services of this kind and I hope to work with him again in the future. Thanks again!

Jennifer S. Jewelry Designer Handmade / Maker

Planted Sky has been a great, affordable resource for getting our brand discovered and established on the web. I look forward to working with Planted Sky for many years to come.

Matt R. IT & network services IT Services

Highly recommend Bobby and Planted Sky. We just recently launched our website, and he was there every step of the way. His creativity and reliability is unsurpassed.

Elisa H. healing & recovery nonprofit Nonprofit

Bobby was easy to work with, always responsive and created a beautiful website for our 501(3)(c) corporation. Highly recommend

Nancy M. healing & recovery nonprofit Nonprofit

Awesome job with my company logo, even gave me some ideas for it I had not thought of doing myself. Super fast turnaround time and great pricing!!!

John V. auto shop Automotive

Planted Sky was a blast to work with - Bobby has a system in place to clarify your vision and get it back to you in many digital formats to use quickly. Looking forward to working on more projects together!!

Brittney J. food brand Food

Bobby is incredibly professional and did a great job developing our website. Whenever we needed revisions and edits, he was easy to contact and very helpful. I would definitely use him for any other web projects going forward.

Brian C. investing app Software & Apps

So glad we connected to collaborate on some cool ideas. I love the logo design he created from my crazy, all-over-the-place ideas - he managed them all and put them on paper for me. Can't wait to work with Planted Sky on more projects!

Anna C. wellness brand Wellness

Bobby's work on my website for my business Festi-Bowl was excellent. He was extremely responsive and let me be a part of the building process step by step. At the end he showed me simple ways to update and make changes to the site so it can evolve with me as my business does. Will definitely be using him for future website design needs along with any graphic design I need in the near future. Thanks Bobby!

Samuel M. festival food vendor Food

Working with Bobby was a great experience. My company wasn't exactly sure what we were looking for for our new graphics, but Bobby took our ideas, and made it into something that looked professional, yet fun, for our upcoming trade show. Would definitely recommend him!

Michelle A. lab water systems Medical Tech

Love working with Bobby! He built my site and maintains it. Anytime I have questions, he's there to help. I know NOTHING about the web and he always has a great willingness and awesome ideas!

Courtney C. food brand Food

I recommend Bobby for Website creative, maintenance and overall online brand marketing and management services. He's a great guy and spirit. He's been able to help maintain / create my music & fashion related sites while keeping me up to date on new ways to keep my sites fresh and running.

Joseph C. musician & fashion Music

Bobby stepped into my self-published book project, Yellow Lotus Flower, at a critical step in our process, when we needed a lot of detail-oriented work done on a tight timeline. Bobby was exceptional to work with. He was a great communicator, he followed through on his work and timelines to a tee, and best of all is that he did his work with precision and much attention to detail.

Jen M. Author Publishing

Continuing to work with Bobby has been wonderful for me and my pursuit in developing a collage of techniques that roll into one complete design. My cups. The logo that Bobby designed has helped better brand and individualize my artwork from others. I will be working with Bobby again in the near future. He's quick, efficient, and personable!

Erik S. glass artist Handmade / Maker

Bobby is so personal and attentive! He listened to everything I had to say and had great ideas himself. Website work is not my strong suit, but he made everything very easy and walked me through the process. He's always happy to jump in to fix a problem. I would highly recommend working with Planted Sky!

Kiley M. DJ Music

As a startup business, Bobby and Planted Sky played a crucial role in allowing our new company to hit the ground running. They were instrumental in helping to develop our social media campaign, logo, advertising, and brand as a whole. Communication and information provided was top notch. We look forward to their continued assistance as our company grows!! Thanks for all of your help and guidance Bobby!!

Brian M. plumbing company Home Services

I really didn't know what I was doing when I took over the web site of a small non-profit. Bobby gave me a thorough and detailed plan to bring it up to speed. Very patient and a good explainer!

Kevin A. Communications Director Nonprofit

Highly recommend working with Bobby at Planted Sky. He is very professional and his ability to make your visual come to life is magical. He designed my logo and website and I couldn't be any happier! 5 stars

Marcy M. professional organizer Professional Services

Let us flex

Recent success stories.

Data / SaaS

Rebuilt an enterprise SaaS site around privacy, speed, and one clean design system

Enterprise data platform with award-winning privacy and data handling. We rebuilt the WordPress site from a bloated plugin stack into a lean, 3Γ— faster, component-based design system the team can extend themselves - GDPR and CCPA compliant, HubSpot and GA4 wired in end-to-end.

Hospitality

From local restaurant to #1 on Google, sold, and scaled to a second location

A Chicagoland-suburbs restaurant we backed from the ground up. We built the site, ran the local-SEO foundation work that took them to #1 in search, and engineered complex custom catering order forms that powered their catering business. Kept supporting their marketing through an award-winning brand run, a successful sale, and the opening of a second location.

Some of our biggest partnerships are under NDA, so we describe the work without naming the client. We can walk you through the specifics one-on-one over a strategy call.

The questions we always get

Pricing, ownership, and who does the work. If yours is not here, bring it to the call.

Do I need a new website to work with you?

No. Most of our clients come to us with a site already running. We'll look at what you have and tell you honestly whether it's worth building on or holding you back. Plenty of engagements start with us improving what's there.

What does this cost?

It depends on scope, which is why the first call is free. You'll leave that call with a read on scope, a rough budget range for your situation, and more than one route to the outcome. If the up-front is the problem, say so and we'll look at how to structure it.

Book a strategy call →
Am I locked into a contract?

No. Ongoing work is month to month. Project work is scoped and quoted up front, so you know the number before anything starts, and we would rather keep you because the work is good.

Who does the work?

Bobby leads every engagement and stays your point of contact start to finish. Some projects are entirely him. For big campaigns and brand builds he brings in specialists he has worked with for years. The person on the call stays the person doing the work.

How do you communicate?

In writing, and in one place. Decisions, changes, and next steps get written down and kept together, so the project never lives in somebody's memory or three levels deep in an email thread. Calls get transcribed automatically, so what we agreed is on the record and nobody has to take notes. You also get your own link to grab time with us whenever you need it, so there is always a real person on the other end of this.

Do I own everything when we are done?

Yes. The site, the domain, the accounts, the assets. It is your business, so it is your stuff. We build on open, portable tools wherever we can, so nothing important is locked to us, and if we ever part ways it all goes with you.

How long does it take?

A focused site build is usually measured in weeks. A full launch with brand and campaign is longer, because brand work sets the pace and rushing it wastes the rest. You get real dates before we start, and we keep you posted as they move.

Can you work with my existing team?

Yes, and often that's the whole job. We plug in for a specific part, whether your team is in one office or five time zones, and we keep our lane.

Do I need you forever after launch?

No. There are plans where we hand the site over and you walk away with it, and that is a completely fine way to work with us. It is just not what usually happens. Most people stay, because once the thing is live there is always a next move, and by then we know the business well enough to make it.

Can I talk to your clients?

Yes. If we get far enough that you're seriously considering it, we'll give you a list of clients you can call. Real people who will tell you straight what it was like to work with us.

Do you use AI?

Yes, and we're upfront about it. AI speeds up research, first drafts, and the tedious parts of a build, which is part of how a small team covers this much ground. Every decision and every word that ships gets reviewed by Bobby, and you are always talking to a person.

One call sorts it out

Short, and genuinely useful. Tell us what you're trying to do and we'll point you at the right piece, or tell you we're not the right fit.

Book a strategy call