📍 Google Local Service Ads
Local leads, delivered by Google.
Google Local Service Ads put your business at the top of local search results with a pay-per-lead model - you only pay when a potential customer contacts you directly through the ad.
What's Included
Everything needed to launch and manage Google Local Service Ads that generate real local leads.
Google Guaranteed Badge
We guide you through the verification process to earn the Google Guaranteed badge - building trust before a customer even clicks.
Profile Optimization
Business profile configured with the right service categories, areas, hours, and photos to maximize visibility and lead quality.
Lead Dispute Handling
Invalid or spam leads disputed on your behalf so you're not paying for calls that don't convert into real opportunities.
Budget + Bid Management
Weekly budgets and bid strategies adjusted to control cost per lead and keep your pipeline consistent.
Review Strategy
Guidance on building and maintaining strong review signals - a key ranking factor for Local Service Ads placement.
Performance Reporting
Clear reporting on leads, cost per lead, and booking rates - using Google's built-in LSA dashboard so nothing is hidden.
Our LSA Process
Structured and straightforward - from verification to live leads.
Verification + setup
Complete the Google Guaranteed verification and configure your business profile.
Profile optimization
Service categories, areas, hours, and photos tuned for maximum lead quality.
Launch + monitor
Go live and monitor lead volume, quality, and cost per lead closely.
Optimize + dispute
Refine budgets, dispute invalid leads, and adjust strategy based on results.
LSA Pricing
My fees cover setup and management. Your Google ad spend is separate - paid directly to Google based on your monthly budget.
| Plan | Starter | Growth |
|---|---|---|
| Best for | Residential focus, consistent local lead flow | Broader services, higher volume and market coverage |
| Google ad spend (paid to Google) | $650–$1,700/mo ($150–$400/wk) | $1,700–$3,450/mo ($400–$800/wk) |
| Strategy calls | 1 per quarter | 1 per quarter |
| Setup fee (one-time) | $405 | $505 |
| Monthly management | $155/mo | $255/mo |
Not sure which tier fits? Use the estimator below to see your total monthly investment range.
Estimate your total investment
Ad costs are paid directly to Google. Use the slider to see your total monthly investment.
Lead cost per call varies by industry and market - Google charges per qualified lead, not per click.
FAQ
Quick answers to common LSA questions.
What's the difference between LSA and PPC?
LSA is pay-per-lead - you only pay when someone contacts you directly through the ad. PPC (pay-per-click) charges for every click and offers more granular control over targeting, landing pages, and conversion tracking. LSA is simpler and ideal for local service businesses; PPC is better for businesses that need detailed analytics and broader campaign control.
How do I get the Google Guaranteed badge?
Google requires a background check and verification of your business license and insurance. We guide you through the entire process as part of the setup.
Can I dispute invalid leads?
Yes. Google allows disputes for spam, wrong-service, and non-local leads. We handle disputes on your behalf as part of ongoing management.
What types of businesses qualify for LSA?
LSA is available for a growing list of service categories including HVAC, plumbing, electrical, roofing, legal, financial planning, and more. We can confirm eligibility for your specific industry.
Is the lead cost included in your fee?
No. Lead costs are paid directly to Google. Our fees cover profile setup, optimization, dispute handling, and ongoing management.
Better together
This service works on its own - but it's most effective as part of a broader growth strategy. Compare packages, see projected ROI, and build a plan that fits your goals.
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