🎯 Google Ads (PPC)
Google Ads, managed for results.
Search, Display, and Performance Max campaigns built around your goals - clear reporting, accountable strategy, and continuous optimization so every dollar works harder.
What's included
Everything needed to launch, optimize, and scale paid campaigns with confidence.
Campaign Architecture
Clean account structure with targeted ad groups, keywords, and audiences designed for measurable ROI.
Conversion Tracking
Key conversion events defined and configured so your reporting reflects real business outcomes, not vanity metrics.
Ad Copy & A/B Testing
We write the ad copy - typically 3-4 variations per ad group - and iterate based on performance data. You approve everything before it goes live.
Landing Page Alignment
Recommendations to improve page relevance and conversion rate - the click and the page telling the same story.
Ongoing Optimization
Continuous bid, budget, and audience adjustments to improve efficiency and performance over time.
Clear Reporting
Understandable reports that connect spend to leads and sales - no jargon, just what matters to your business.
Our Google Ads Process
Structured, accountable, and focused on performance.
Discovery + goals
Define targets, audiences, and key conversion events.
Account build
Campaign structure, conversion tracking via GTM and GA4, keyword research, and initial ad copy.
Launch + monitor
Daily and weekly checks to ensure spend is efficient.
Optimize + scale
Refine targeting, budgets, and messaging based on results.
Google Ads Pricing
Setup is one-time. Management is monthly. Ad spend is paid directly to Google and is not included.
| Plan | Level 1 | Level 2 | Level 3 |
|---|---|---|---|
| Strategy Calls | 1x/month | 1x/month | 1x/month |
| Reporting | Monthly summary report | Detailed monthly report with recommendations | Weekly performance snapshots + monthly deep-dive |
| Account Structure | Up to 5 ad groups | Up to 15 ad groups | Up to 30 ad groups |
| Ad Spend | Up to $1,000/month | Up to $2,500/month | Up to $5,000/month |
| Extras | — | Landing page review, Competitor ad monitoring | Landing page review, Competitor ad monitoring, Priority support |
| Setup Fee | $725 | $1,125 | $1,725 |
| Monthly Fee | $375 | $575 | $825 |
Month-to-month - no long-term contract required. We recommend at least 3 months to see meaningful results. Commit to 6 months and the setup fee is waived.
FAQ
Quick answers to common Google Ads questions.
Is ad spend included?
No. Ad spend is paid directly to Google. Our fees cover strategy, setup, and ongoing management.
How fast can we launch?
Most accounts can be launched within 1-2 weeks depending on access and approvals.
Do you manage landing pages?
We provide guidance and recommendations. If you need page design or development, we can scope that separately or pair with our Flex Support service.
How is this different from Meta Ads?
Google Ads targets people actively searching for your services (high intent). Meta Ads targets people based on interests and behavior (awareness + demand generation). Many businesses benefit from both.
What's the minimum commitment?
Month-to-month - no lock-in. That said, we strongly recommend at least 3 months. Month one is setup and learning, months 2-3 are where real data and meaningful optimizations start. If you commit to 6 months upfront, we waive the setup fee entirely.
Do I own the ad account?
Yes. The Google Ads account is created under your email and your billing. We get manager access. If you leave, you take everything - the account, campaigns, and conversion tracking. Nothing is held hostage.
Who writes the ads?
We do. We create initial ad copy, set up A/B test variations, and iterate based on performance data. If you have specific messaging or offers your customers respond to, we work that in. You approve everything before it goes live.
Better together
This service works on its own - but it's most effective as part of a broader growth strategy. Compare packages, see projected ROI, and build a plan that fits your goals.
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