📣 Meta Ads
Reach the right people on Facebook & Instagram.
Interest-based targeting, visual-first creative, and retargeting funnels - managed campaigns that turn scroll-stopping content into booked jobs and real leads.
What's included
Everything you need to run effective paid campaigns on Facebook and Instagram.
Audience Targeting
Custom audiences built from your customer data, lookalikes, interest stacks, and geographic targeting - reaching the people most likely to convert.
Creative Direction
Ad creative guidance - image selection, video hooks, copy angles, and format recommendations tailored to what performs on Meta platforms.
Pixel & Conversion Tracking
Meta Pixel installed and configured with custom events - so you know exactly which ads drive calls, form fills, and booked jobs.
A/B Testing
Structured testing of audiences, creative, and copy to find what converts - then scaling what works and cutting what doesn't.
Retargeting Funnels
Re-engage website visitors, video viewers, and page engagers with follow-up ads that keep your business top of mind.
Performance Reporting
Monthly reports connecting spend to leads - reach, cost per result, audience breakdowns, and recommendations for the next month.
How It Works
A structured process from strategy to ongoing optimization.
Strategy & audience research
Define your ideal customer, map targeting options, and plan the campaign structure around your goals and budget.
Pixel setup & account build
Install tracking, configure conversion events, build audiences, and set up campaigns in Meta Business Suite.
Launch & test
Go live with structured A/B tests - different audiences, creative, and messaging to find what resonates.
Optimize & scale
Double down on top performers, refine targeting, introduce retargeting funnels, and increase budget on what's working.
Meta Ads Pricing
Setup is one-time. Management is monthly. Ad spend is paid directly to Meta and is not included.
| Plan | Level 1 | Level 2 | Level 3 |
|---|---|---|---|
| Communication | 1 call per quarter | 1 call per quarter | 1 call per quarter |
| Campaigns | Up to 2 | Up to 5 | Up to 10 |
| Ad Spend | Up to $750/month | Up to $2,000/month | Up to $4,000/month |
| Initial Setup Fee | $1,475 | $2,075 | $3,225 |
| Monthly Fee | $375 | $675 | $925 |
Need a custom spend tier or more campaigns? We can scope a tailored plan based on your goals.
FAQ
Common questions about Meta Ads management.
Is ad spend included?
No. Ad spend is paid directly to Meta through your own Business Suite account. Our fees cover strategy, setup, and ongoing management.
Do I need to provide photos or video?
It helps - job site photos, before-and-after shots, and short video clips give us the best raw material. We can also work with stock assets and graphic-based creative when needed.
How is this different from social media content?
Our Social Media Content service handles organic posting - branded graphics, video, and content calendars. Meta Ads is paid advertising with targeted campaigns aimed at generating leads. They complement each other but serve different purposes.
How is this different from Google Ads?
Google Ads targets people actively searching for your services. Meta Ads targets people based on interests, behavior, and demographics - reaching potential customers before they're searching. Both are effective; which one fits depends on your goals and industry.
How fast can we launch?
Most campaigns can be live within 1-2 weeks, depending on Pixel installation, audience research, and creative preparation.
Better together
This service works on its own - but it's most effective as part of a broader growth strategy. Compare packages, see projected ROI, and build a plan that fits your goals.
Explore Packages →